Mel Ashton
Executive Chairman
Mel brings over 42 years of experience across a wide range of industries, including property, hospitality and tourism, sport and entertainment, mining and exploration, banking and finance, technology development, and wine production.
Throughout his career, Mel has taken on significant leadership roles – both executive and non-executive – consistently helping organisations achieve strategic growth and meaningful change.
Mel’s background reflects a deep commitment to leadership, strategy, and delivering results across sectors.
Current Roles
Mel holds a number of additional roles across ASX listed, SGX listed and private companies.
Non-Executive Director at Accolade Wines Australia
Chairman of Alita Resources Ltd (SGX:40F)
Chairman of Bellavista Resources Ltd (ASX:FLC)
Non-Executive Director of Fluence Corporation Ltd (ASX:FLC)
Previous Roles
Aurora Labs Ltd (ASX:A3D)
Served as Non-Executive Director for 6 years. Instrumental in commercialising world-class additive manufacturing technology.
Hawaiian Group
Non-Executive Director for 13 years. Contributed to the growth and management of a major WA property and hospitality portfolio, including shopping centres, office towers, and resort properties.
Royal Flying Doctor Service – WA
Stepped in as Acting CEO to stabilise the organisation, lead cultural transformation, and re-engage key stakeholders in one of the world’s largest health jurisdictions.
Chartered Accountants ANZ
Held several senior roles including National Board Member and WA Chairman. Led the first international merger of professional accounting bodies, with membership doubling during his time on the board
Gryphon Minerals (ASX:GRY):
As Non-Executive Chairman, oversaw a 3-million-ounce gold discovery and successful sale of the company to Teranga Gold.
Fremantle Football Club
Served for 6 years as Vice President and Board Member. Helped the club repay all debt and double its membership base.